Varsity has announced that Cheer Ltd. has joined the Varsity Family Plan starting with the 2010-2011 season, and that all Cheer Ltd. competitive events will be included in the prestigious plan.

"We are proud to have Cheer Ltd. join the Varsity Family Plan," says Jeff Webb, Founder and CEO of Varsity. "Our mission is to provide our customers with not only top quality competition experiences, but to also partner with the gyms to help ensure that they have the maximum resources to properly support their athletes and coaches.”

“Cheer Ltd. is excited to work with our colleagues at Varsity in providing this exceptional benefit to our customers,” says Gwen Holtsclaw, President of Cheer Ltd. “The Varsity Family Plan is a well-designed and innovative program that provides significant financial impact to all star gyms across the country. Without question, this is a great fit for Cheer Ltd. competitive events on every level.”

This strategic alliance involves no merger/acquisition or change in ownership for Cheer Ltd. Inc., which is a North Carolina corporation headquartered in Fayetteville NC. Founded in 1988, Cheer Ltd. Inc. produces over 40 cheerleading events annually throughout the country including Cheer Ltd. Nationals at CANAM, the NCHSAA State High School Cheerleading Championships, and CheerCon National Cheer Conference.