Varsity and Our Partners in Caring

Since its founding in 1974, Varsity Spirit has been the driving force in making cheerleading the dynamic and athletic activity it is today. By combining high energy entertainment with traditional school leadership, we power the cheerleading and dance community in the United States and worldwide.

Varsity Spirit’s commitment to the health and wellbeing of young people is embedded in our high-quality educational curriculum and our leading role in the establishment of instructional safety standards. We also believe in encouraging cheerleaders and dancers to be leaders on and off the field by getting involved and giving back to their communities.

After all, cheerleaders and dancers embody a timeless spirit: a spirit of perseverance, optimism, and genuine support for the common good. As the leading organization for cheerleaders and dancers across the country, the staff of Varsity Spirit created the America Needs Cheerleaders campaign to spread the word about the magic cheerleaders and dancers create in the lives of others.

Here are a few of the organizations we support, and encourage cheerleaders to support along with us:


St. Jude Children's Research Hospital 

Varsity Spirit partners with St. Jude to support its mission of finding cures for children fighting cancer and other catastrophic illnesses. Each summer, we ask every cheerleader or dancer attending a Varsity Spirit camp to send five letters to friends and family around the country, asking for donations to the renowned hospital. In the fall, the fundraising continues at Team Up for St. Jude Spirited by Varsity Game Day events. Cheerleaders and dancers invite their student bodies, teachers and communities to join fundraising efforts by hosting a spirit week, filled with class challenges, pep rallies and a game benefitting St. Jude. Cheerleaders and dancers have already raised millions for this amazing organization. Visit for more information.    

The Sparkle Effect

”When everyone cheers, everyone wins.” That’s The Sparkle Effect’s motto, and we couldn’t agree more. Since 2009, The Sparkle Effect has worked tirelessly to increase access to cheer and dance by creating teams that include and adapt to students with and without disabilities. To date, The Sparkle Effect has generated more than 160 teams from coast to coast. Interested in joining the movement? The Sparkle Effect provides everything needed to get started, including a QuickStart kit, grants for new Varsity uniforms, and free on-site training. Learn more at



CheeReaders was created by Hannah McRae Young to encourage children from kindergarten to second grade to pick up a book and read. CheeReaders offers cheerleaders a starter kit for implementing their own reading program at local elementary schools. Varsity is proud to continue support for the program in the coming years. Visit for more information.  

National School Spirit Day

National School Spirit Day started in 2009 to shine a spotlight on all of the ways that cheerleaders and dancers make a difference in their schools and communities – as mentors, community service leaders, spirit raisers and positive examples to all.

This year, in honor of National School Spirit Day, Varsity Brands launched the search for America’s Most Spirited High School. The contest called for each school to submit a 90-second video, a 500-word essay, two letters of recommendation and several photos demonstrating exceptional school spirit. More than 100 high schools from 33 states entered. After a nationwide vote, Varsity Brands announced the inaugural $25,000 grand prize winners: Vista Murrieta High School in Murrieta, California! In the classroom, on the playing field, and in the community, members of the Vista Murrieta community proudly live by a philosophy of CLASS: Character, Leadership, Attitude, Scholarship, and Service.

Think your school has what it takes to be next year’s winner? Submissions for the 2015-2016 America’s Most Spirited High School Contest will open Fall 2016.