Since its founding in 1974, Varsity has been the driving force in making cheerleading the dynamic and athletic activity it is today. By combining high energy entertainment with traditional school leadership, we continue to drive the development of the cheerleading community here in the United States as well as worldwide.

Varsity’s commitment to the health and well being of the young people who participate is embedded in our high quality educational curriculum and leadership in establishing instructional safety standards. We also believe in encouraging cheerleaders to be leaders on and off the field, especially by getting involved in philanthropy in their communities.

Cheerleaders embody a timeless spirit: a spirit of perseverance, optimism, and genuine support for the common good. As stewards of cheerleading, Varsity celebrates cheerleaders and wants to spread the word about the magic cheerleaders create in the lives of others. That’s why Varsity created the America Needs Cheerleaders campaign.

Here are a few of the organizations we support, and encourage cheerleaders to support along with us:


St. Jude Children’s Research Hospital

This year, Varsity teamed up with St. Jude to support its mission of finding cures for children fighting cancer and other catastrophic illnesses. We wanted to help St. Jude and its patients overcome pediatric cancer, and the cheer and dance community joined us enthusiastically. We asked every cheerleader or dancer attending a Varsity camp this summer to send five letters to friends and family around the country asking for donations to the renowned hospital.

The Sparkle Effect

The Sparkle Effect and its founder Sarah Cronk recognize that America Needs Cheerleaders through their amazing service organization, an innovative student-run program that empowers teens nationwide to include students with disabilities in school-based cheerleading and dance programs. A Quick-Start kit, grants for uniforms, and free on-site training make starting an inclusive team easy and fun! The result: students with disabilities experience true acceptance and gain confidence while high-school students become passionate leaders that inspire entire communities to embrace inclusion.

Over the past three years, Sarah has been the honoree of numerous awards, including the Inaugural Peace First Prize and the World of Children Award! Varsity Spirit is proud to share that because so many amazing cheerleaders have gotten involved, the Sparkle Effect has reached teams across the country. To date, there are more than 140 Sparkle Effect teams!




CheeReaders was created by Hannah McRae Young to encourage children from kindergarten to second grade to pick up a book and read. CheeReaders offers cheerleaders a starter kit for implementing their own reading program at local elementary schools. Varsity is proud to continue support for the program in the coming years. Visit www.cheereader.com for more information.  

National School Spirit Day

National School Spirit Day started in 2009 as a way to shine a spotlight on all of the ways cheerleaders and dancers make a difference in their schools and communities – as mentors, community service leaders, spirit raisers and as positive examples to all. This national holiday celebrates school spirit across America.

Recognizing the powerful impact that school spirit can have on a school’s success, National School Spirit Day broadened its scope to encourage all students to promote school spirit throughout the year. That’s why this year, the search is on for America’s Most Spirited High School.  That search will end on National School Spirit Day on September 25, 2015, and the winner will receive a grant for their school.  Think your school has what it takes?  Find out how to enter at nationalschoolspiritday.org.