Varsity and Our Partners in Caring

Since its founding in 1974, Varsity Spirit has been the driving force in making cheerleading the dynamic and athletic activity it is today. By combining high energy entertainment with traditional school leadership, we power the cheerleading and dance community in the United States and worldwide.

Varsity Spirit’s commitment to the health and wellbeing of young people is embedded in our high-quality educational curriculum and our leading role in the establishment of instructional safety standards. We also believe in encouraging cheerleaders and dancers to be leaders on and off the field by getting involved and giving back to their communities.

After all, cheerleaders and dancers embody a timeless spirit: a spirit of perseverance, optimism, and genuine support for the common good. As the leading organization for cheerleaders and dancers across the country, the staff of Varsity Spirit created the America Needs Cheerleaders campaign to spread the word about the magic cheerleaders and dancers create in the lives of others.

Here are a few of the organizations we support, and encourage cheerleaders and dancers to support along with us:

St. Jude Children's Research Hospital 

Varsity Spirit partners with St. Jude to support its mission of finding cures for children fighting cancer and other catastrophic illnesses. Each summer, we ask every cheerleader or dancer attending a Varsity Spirit camp to send five letters to friends and family around the country, asking for donations to the renowned hospital. In the fall, the fundraising continues at Team Up for St. Jude Spirited by Varsity Game Day events. Cheerleaders and dancers invite their student bodies, teachers and communities to join fundraising efforts by hosting a spirit week, filled with class challenges, pep rallies and a game benefitting St. Jude. Cheerleaders and dancers have already raised millions for this amazing organization. Visit for more information.




The Sparkle Effect

”When everyone cheers, everyone wins.” That’s The Sparkle Effect’s motto, and we couldn’t agree more. Since 2009, The Sparkle Effect has worked tirelessly to increase access to cheer and dance by creating teams that include and adapt to students with and without disabilities. To date, The Sparkle Effect has generated more than 190 teams from coast to coast. Interested in joining the movement? The Sparkle Effect provides everything needed to get started, including a QuickStart kit, grants for new Varsity uniforms, and free on-site training. Learn more at



Varsity Brands School Spirit Awards

In 2014, Varsity Brands released a study revealing the powerful link between school spirit, involvement, achievement, and self-confidence. Students with higher levels of spirit perform better academically, are more engaged and involved, and feel happier and more connected to their school and community.

The Varsity Brands School Spirit Awards were created to honor the very best of America’s high schools. The program honors schools, organizations and individuals who go above and beyond the call of duty to build school pride, student engagement and community spirit. This year, Varsity Brands is offering $100,000 in awards, including the $25,000 grand prize for America’s Most Spirited High School. For more information, please visit