Jul 31, 2024 MEMPHIS, TN (July 31, 2024) – Varsity Spirit, the global leader in cheerleading, dance team, and band apparel, camps, competitions and yearbook, is proud to announce a new partnership with JUNK Brands, a leader in athletic headbands and performance accessories. JUNK Brands will become Varsity Spirit’s official athletic headband partner, bringing their innovative and stylish products to the Varsity Spirit community. “We are excited to partner with JUNK Brands and introduce their exceptional products to our athletes,” said Matt Deimund, Chief Transformation Officer at Varsity Spirit. “JUNK Brands’ commitment to quality and performance aligns perfectly with our mission to elevate the athlete’s experience. JUNK headbands are not only highly functional but also add additional style options that our athletes love.” JUNK Brands is renowned for its high-quality athletic headbands that combine performance with unique designs. Their products are crafted to keep athletes comfortable and focused, no matter how intense the activity is. JUNK Brands headbands will be for sale at Varsity Spirit events and available for team ordering through Varsity Spirit’s digital catalogs, providing athletes with top-tier gear to enhance their performance. “We’re honored to partner with Varsity Spirit and join their community of athletes,” said Ben Roberts, Head of Marketing for JUNK Brands. “JUNK Brands’ mission is to aid and inspire everyone on their fitness journey through unique performance products that celebrate perseverance and the pursuit of excellence. We cannot wait to offer JUNK products and experiences at Varsity’s upcoming events.” This collaboration marks a significant milestone for both brands as they work together to support and inspire athletes nationwide. Varsity Spirit and JUNK Brands are dedicated to promoting a culture of excellence, perseverance, and community, making this partnership a perfect fit from head to toe. For more information about Varsity Spirit, visit varsity.com. To learn more about JUNK Brands, visit junkbrands.com. About Varsity Spirit Memphis-based Varsity Spirit, the driving force behind cheerleading’s dynamic transformation into the high-energy, athletic activity it is today, is the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. A division of Varsity Brands, Varsity Spirit is a leader in uniform innovation, as well as educational camps, clinics and competitions, impacting more than a million athletes each year. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s employees have been dedicated to celebrating spirit through its brands since 1974. For more information about Varsity Spirit or Varsity Brands, please visit varsity.com or varsitybrands.com. About JUNK Brands JUNK has pushed the boundaries of performance, wellness, and self-expression to ignite everyone to their pursuit of excellence since 2011. We make premium headbands for athletes. We believe everyone is an athlete, and we are here as proud partners on that journey. We print, cut, and sew all of our headbands in Bentonville, Arkansas. MEDIA CONTACT: Kelly Greene Director of Communications Varsity Spirit Kgreene@varsity.com MEDIA CONTACT: Shaina Tolbert Brand Communications Manager JUNK Brands shaina.tolbert@junkbrands.com
