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Latest Press Releases

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Varsity Brands Announces Strategic Investment From Patricof Co

Mar 14, 2025

Over 45 Elite, World-Class Athletes Invest to Propel the Future of SPORT and SPIRIT Solutions DALLAS, TX, March 14, 2025 – Varsity Brands, the leading platform for team Sport and Spirit solutions through its divisions BSN SPORTS and Varsity Spirit, today announced a strategic investment from Patricof Co (P/Co), the...

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VARSITY SPIRIT CROWNS CHAMPIONS IN DALLAS AT NCA ALL-STAR NATIONALS

Mar 14, 2025

MEMPHIS, TN, March 14, 2025 – Varsity Spirit – a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook – is pleased to announce the 2025 NCA All-Star National Championship took place on February 28 – March 2, 2025, at...

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Friday Night Live Raises Over $257,000 for St. Jude at CHEERSPORT

Feb 20, 2025

MEMPHIS, TN, February 20, 2025 – We are thrilled to announce that over $257,000 has been raised for St. Jude Children’s Research Hospital at Varsity Spirit’s 10th annual Friday Night Live 2025, a fundraising event held at the CHEERSPORT National All Star Championship. The CHEERSPORT National All Star Cheerleading...

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2025 UCA NATIONAL HIGH SCHOOL CHEERLEADING CHAMPIONSHIP HONORS TOP TEAMS

Feb 20, 2025

MEMPHIS, Tenn., February 10, 2025 – Varsity Spirit – a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook – is pleased to announce the new champions named at the 2025 National High School Cheerleading Championship that took place...

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2025 UDA NATIONAL DANCE TEAM CHAMPIONSHIP HONORS TOP TEAMS

Feb 04, 2025

MEMPHIS, Tenn., February 3, 2025 – Varsity Spirit – a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook – is pleased to announce the new champions named at the 2025 National Dance Team Championship that took place on...

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VARSITY SPIRIT ANNOUNCES NEW HOME FOR NCA ALL-STAR NATIONALS IN 2026

Nov 07, 2024

MEMPHIS, TN (November 8, 2024) – As Varsity Spirit, a division of Varsity Brands and a global leader in cheerleading, dance team, and band apparel, camps, competitions and yearbook, prepares to celebrate the 30-year milestone of the NCA All-Star National Championship, the company today announced a new chapter for...

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