Meet the Varsity Spirit Leadership Team

Bill started as a UCA Instructor in 1989 before becoming full-time in 1991. He was a cheerleader at George Mason University, where he graduated with a degree in Sports Management. Bill was on the founding board for the USASF, helped to create USA Cheer, the US National Teams and STUNT the Sport. Currently, as President of Varsity Spirit, he leads the team in delivering world-class experiences for young people everywhere. Bill and his wife, Heather, have four children, Mickenzie, McKenna, Hopper and Dequan, and a granddaughter, Naomi Kate, along with three pups.

Brett joined the Varsity Spirit family in 2021 and is responsible for continuously improving the tools and processes available to our employees in order to best support our customers. As a Villanova University alum, he stays involved as an Advisory Council Member of the Moran Center for Global Leadership, and he’s also a founding Board Member of the nonprofit Share the Herd. Brett and his wife, Meghan, have one son, James.

Rick has been a member of the Varsity Spirit team since 2017. As Chief Information Officer, Rick leads the information technology function that covers all aspects of Varsity Spirit IT. He is happily married with three children, two dogs and a cat. He enjoys outdoor sports and activities.

John joined the Varsity Spirit team in 2016 as Director of Strategy. Since then, he has taken on the role of Executive Vice President and General Manager of School Business, ensuring that Varsity Spirit provides incredible products and experiences to cheer, dance and band customers across apparel, camps and competitions. John enjoys spending his free time with his wife, Emily, and their three children, Andrew, Ellie and Caroline.

John started out as a Varsity Spirit Fashion Rep in 1999. Since then, he has taken on numerous roles, currently serving as the EVP/GM of Varsity All Star. In this role John oversees the all star division, including events and fashion. John and his wife, Mary, reside in Germantown, TN and have five daughters, five grandchildren and a sweet Aussiedoodle named Wavie.

Nicole was a cheerleader at Florida State University and served as a UCA Instructor beginning in 1996. As Varsity Brands’ Senior Vice President of Corporate Communications, she is responsible for the strategy and implementation of communications across the company, as well as reinforcing the organization’s key messages and mission. Nicole also leads Digital, Media & Marketing for Varsity Spirit, and since 2010 has co-hosted the Varsity Spirit cheerleading championships on ESPN and CBS Sports Networks.

Coming all the way from England, UK, Nikki started with Varsity Brands in 2018 before transitioning to Varsity Spirit as Senior Vice President of Human Resources. Nikki now lives in Dallas, TX with her three daughters, Sofia, Chloe and Ella, and their Corgi pup, Chester. Though she wasn’t a cheerleader herself, Nikki can often be seen at all star events cheering for her daughter, Chloe.