Feb 28, 2023 Memphis, TN, February 28, 2023 – Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands, the market leader in team sports, school spirit and achievement recognition – is pleased to announce that the 2023 NCA All-Star National Championship took place on February 24-26, 2023, at the Kay Bailey Hutchison Convention Center in Dallas, TX. The NCA All-Star National Championship, produced by Varsity All Star, a Varsity Spirit brand, hosted the largest all star event of the 2022-2023 competition season with nearly 26,000 athletes in downtown Dallas. The championship welcomed nearly 1,500 teams across 40 states and 5 countries to the Kay Bailey Hutchison Convention Center. This year’s event featured the launch of Varsity Spirit’s newest innovation – the Varsity Spirit Events App, available in the App Store or Google Play in partnership with Patron Technology. The event also hosted a “meet & greet” with Jada Wooten, star of Netflix’s CHEER Season 2, exclusive apparel collection releases, national championship titles, and bids to all of Varsity All Star’s End-of-Season Championships. “The NCA All-Star National Championship is one of the most iconic and respected events in all star cheer in the world.” said Bill Seely, President of Varsity Spirit. “Our aim is to produce the highest quality event possible to showcase these remarkable athletes and facilitate positive, lifelong memories for them and their families.” To kick off the championship, NCA All-Star hosted “Return to the Arena” – the unveiling of the 2023 Arena and celebration of the 1,500 teams competing in Dallas, as well as the “Go Be Great” award nominees and winner – an award that recognizes teams and individuals on stage for the impact they have made outside their gyms and inside their communities. This year, NCA was proud to present the “Go Be Great” award to United Elite Cheer out of Rockwall, TX for their contributions to “Kids Helping Kids”, a non-profit organization that empowers kids to help others. The “Heart of a Tiger” award was awarded to Sierra Delgado from Schertz, TX for exemplifying strength and resiliency through her recent return to competitive cheerleading after a three-year battle with Leukemia. The NCA All-Star Championship was the first of its kind in 1995, created to provide a standalone all star event in which cheerleaders could be recognized for their skills, athleticism, entertainment and talent. For more information about the NCA All-Star National Championship, please visit Varsity.com. Varsity Spirit live streamed the championship on Varsity TV, a website dedicated to exclusive live coverage and video libraries of Varsity Spirit cheer and dance competitions. Videos of the routines are available for fans who were otherwise unable to attend, and full results listings are available on Varsity TV. Select Paid Summit Bid Winners include: · All-Star Revolution – JUSTICE L5 Large Senior Coed Webster, TX · Cheer Athletics – Dallas – DivaCats L3 Small Junior Dallas, TX · Delta Force Athletics – OutKast L1 Medium Junior Goose Creek, SC · GymTyme Illinois – Twirl L5 Small Senior Lockport, IL · Louisiana Cheer Force – Scarlet L2 Medium Senior Baton Rouge, LA · Louisiana Rebel All Stars – Redemption L4 Small Senior Shreveport, LA · Nor Cal Elite All Stars – San Ramon – Aphrodite L3 Small Senior San Ramon, CA · Rival Athletics – Revenge L4 Small Junior Pleasant Grove, UT · The California All Stars – Livermore – J2 Crew L2 Medium Junior Livermore, CA · The California All Stars – Livermore – Pink L3 Medium Senior Livermore, CA · The California All Stars – Mesa – Classics L4 Small Senior Mesa, AZ · The California All Stars – San Marcos – White Gold L1 Medium Senior San Marcos, CA Select Paid D2 Summit Bid Winners include: · Apex Cheer – Titanium L4 Senior Open Coed Stafford, TX · Caliber Cheer Starz – Rockets L2 Small Junior Humble, TX · California Storm – Shadow L1 Small Junior Lancaster, CA · Cheer Xcel – Dynasty L1 Small Junior Lumberton, NC · Cheer-riffic Techniques – Falcon Blaze L5 Senior Open Coed San Antonio, TX · LA Cheerz Allstarz – Frost L4.2 Small Senior Lafayette, LA · LA Cheerz Allstarz – Wink L2 Small Junior Lafayette, LA · Louisiana Powerhouse – Pearl L5 Senior Open Lake Charles, LA · North Florida Elite – Haze L4.2 Small Senior Coed Starke, FL · Port City Athletics – Crusaders L3 Medium Senior Coed South Portland, ME · Quest Athletics – Bomb Squad L4 Medium Senior Coed Pine Bush, NY · United Elite Cheer – RUTHLESS L3 Small Senior Rockwall, TX Select Paid Youth Summit Bid Winners include: · Central Coast Elite – Y2 KNOCKOUT L2 Small Youth San Luis Obispo, CA · Cheer Athletics – Dallas – ChicCats L2 Small Youth Dallas, TX · Majestic Youth Sports Center – Majesties L1 Small Youth Willis, TX · Modern American Cheer – White L1 Medium Youth Corpus Christi, TX Select Paid USASF Worlds Bid Winners include: · CheerVille – Anarchy L6 Senior Coed XSmall Hendersonville, TN · Elite Cheer – Stars L6 Senior XSmall Elkhorn, NE · Cheer Extreme – Senior Elite L6 Senior Large Colfax, NC · ICE – Lady Lightning L6 Senior Small Naperville, IL · KC Cheer – Fierce Five L6 Senior Coed Small Lenexa, KS · Spirit of Texas – A-Team L6 Senior Medium Coppell, TX · Top Gun All Stars – Double O L6 INT Open Coed Large Miami, FL · The Stingray All Stars – Electric L6 INT Open Global Coed Marietta, GA · The California All Stars – Cali Coed L6 INT Open Coed Small San Marcos, CA About Varsity Spirit Memphis-based Varsity Spirit, the driving force behind cheerleading’s dynamic transformation into the high-energy, athletic activity it is today, is the leading global source for all things spirit, including cheerleading, dance team and performing arts. A division of Varsity Brands, Varsity Spirit is a leader in uniform innovation, as well as educational camps, clinics and competitions, impacting more than a million athletes each year. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s employees have been dedicated to celebrating spirit through its brands since 1974. For more information about Varsity Spirit or Varsity Brands, please visit varsity.com or varsitybrands.com. About Varsity Brands With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: BSN SPORTS, Varsity Spirit, and Herff Jones. Together, these assets promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year through competitions, camps and sales. MEDIA CONTACT: Emily Albert Varsity Spirit ealbert@varsity.com