Feb 20, 2025 MEMPHIS, TN, February 20, 2025 – We are thrilled to announce that over $257,000 has been raised for St. Jude Children’s Research Hospital at Varsity Spirit’s 10th annual Friday Night Live 2025, a fundraising event held at the CHEERSPORT National All Star Championship. The CHEERSPORT National All Star Cheerleading Championship, produced by Varsity All-Star hosted over 60,000 spectators and athletes representing over 1,400 teams at the event in downtown Atlanta, making it the largest event in it’s history. CHEERSPORT’s Friday Night Live is a special event that takes place the Friday leading into the CHEERSPORT National All Star Cheerleading Championship where selected teams come together to showcase their incredible routines for a great cause. Before heading to compete in Atlanta, teams fundraised for St. Jude and spread awareness through their team’s social media accounts. The top fundraising teams for Friday Night Live 2025 were: Cheer Express – Miss Silver raising $54,843 Maine Stars – raising $39,275 University Cheer Force – raising $20,628 Mac’s All Star Cheer – raising $18,393 Maryland Twisters – raising $15,343.50 CHEERSPORT has been teaming up with St. Jude Children’s Research Hospital since 2015 where athletes, coaches, and fans raise money to support the mission of St. Jude. Since then, Friday Night Live has raised over $1.4 million for St. Jude. For the second year in a row, Friday Night Live teamed up with The League, bringing a live broadcast straight from the event to a sold-out crowd of 5,000 spectators, with more than 10,000 viewers tuning in on Varsity TV. CHEERSPORT crowned 228 Division Champions and awarded 10 Paid and 20 At-Large Bids to the Cheerleading World Championship. The event also featured enhanced coverage on Varsity TV, delivering an ESPN-style broadcast on both Saturday and Sunday that showcased the nation’s top Level 6 teams. This production included live commentary, routine breakdowns, interviews, and more, providing an in-depth and engaging experience for cheerleading fans everywhere. About Varsity Spirit Memphis-based Varsity Spirit, the driving force behind cheerleading’s dynamic transformation into the high-energy, athletic activity it is today, is the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. A division of Varsity Brands, Varsity Spirit is a leader in uniform innovation, as well as educational camps, clinics and competitions, impacting more than a million athletes each year. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s employees have been dedicated to celebrating spirit through its brands since 1974. For more information about Varsity Spirit or Varsity Brands, please visit varsity.com or varsitybrands.com. About Varsity Brands With a mission to inspire success and create memorable experiences for young people, Varsity Brands partners with schools to elevate the student experience through sports and spirit. The company’s unique but interrelated businesses—BSN SPORTS and Varsity Spirit—promote youth participation and celebrate accomplishments. Varsity Brands provides customizable offerings to a wide range of institutions, including educational, religious, sports, and corporate organizations. Through its dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year through competitions, camps, and product offerings. To learn more, visit varsitybrands.com. MEDIA CONTACT: Kelly Greene Varsity Spirit kgreene@varsity.com
