VARSITY SPIRIT PRESIDENT BILL SEELY NAMED FIRST-EVER CORPORATE CHAMPION OF ST. JUDE MARATHON WEEKEND May 14, 2024 MEMPHIS, TN (May 14, 2024) – Bill Seely, president of Varsity Spirit, a division of Varsity Brands and a leader in cheerleading, dance team, and band apparel, camps, competitions, and yearbooks, will serve as the first Corporate Champion of St. Jude Memphis Marathon® Weekend presented by Juice Plus+®, the largest single-day... Read More
VARSITY SPIRIT ANNOUNCES WINNERS OF THE LEAGUE BY VARSITY ALL STAR PRESENTED BY CORKCICLE Apr 16, 2024 MEMPHIS, TN (April 16, 2024) – Varsity Spirit, a division of Varsity Brands and a leader in cheerleading, dance team, and band apparel, camps, competitions, and yearbooks – is pleased to announce this year’s winners of The League by Varsity All Star presented by Corkcicle. The League is a... Read More
2024 UCA ALL STAR NATIONAL CHAMPIONSHIP CELEBRATES TRIPLE CROWN WINNERS Mar 14, 2024 MEMPHIS, TN (March 14, 2024) – Varsity Spirit, a division of Varsity Brands and a leader in cheerleading, dance team and band apparel, camps, competitions, and yearbooks – is pleased to announce that the 2024 UCA All Star National Championship took place on March 8-10, 2024, at the ESPN... Read More
VARSITY SPIRIT CROWNED CHAMPIONS IN DALLAS AS NCA ALL-STAR NATIONALS BROKE RECORDS Mar 08, 2024 MEMPHIS, TN (March 8, 2024) – Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions, and a division of Varsity Brands – is pleased to announce that the 2024 NCA All-Star National Championship took place on March 1-3, 2024, at the Kay... Read More
Varsity Spirit Announces Inaugural DI and DII National School Spirit Championships in 2026 Mar 06, 2024 MEMPHIS, TN, March 6, 2024 – Varsity Spirit, a division of Varsity Brands and a leader in cheerleading, dance team and band apparel, camps, competitions, and yearbooks, is excited to announce the debut of the Division I (DI) and Division (DII) National School Spirit Championships in 2026. This innovative new... Read More
Over $1 Million Raised for St. Jude Children’s Research Hospital through Friday Night Live at CHEERSPORT National All Star Championship Feb 26, 2024 We are thrilled to announce that over $1M has been raised for St. Jude Children’s Research Hospital through Friday Night Live (FNL) event at the CHEERSPORT National All Star Championship, produced by Varsity All-Star, a Varsity Spirit brand. This year, the championship hosted over 30,000 participants representing over 1,400... Read More
Varsity Spirit Announces Exciting Onsite Activations by Fabletics at Remaining Season Events Feb 23, 2024 MEMPHIS, TN Febuary 23, 2024 -Varsity Spirit– a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook, and a division of Varsity Brands – is pleased to announce the continuation of its partnership with Fabletics, the popular active-lifestyle brand that seamlessly merges fitness and... Read More
Varsity Spirit Launches “Pass the Mat” Campaign Promoting Sportsmanship and CommUNITY Feb 14, 2024 MEMPHIS, TN February 14, 2024 – Varsity Spirit, – a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook, and a division of Varsity Brands – is happy to announce the launch of an exciting new campaign, “Pass the Mat,” in partnership with EZ... Read More
2024 UCA NATIONAL HIGH SCHOOL CHEERLEADING CHAMPIONSHIP HONORS TOP TEAMS Feb 13, 2024 MEMPHIS, TN, February 13, 2024 – Varsity Spirit – the global leader in cheerleading, dance team and band apparel, camps and competitions and yearbook, and a division of Varsity Brands, the market leader in team sports and school spirit – is pleased to announce that the 2024 National High... Read More
VARSITY SPIRIT REVEALS NEW YEARBOOK DIVISION Jan 25, 2024 MEMPHIS, TN, January 25, 2024 – Varsity Spirit – a global leader in cheerleading, dance team and band apparel, camps and competitions, and now yearbook – is excited to unveil Varsity Yearbook, the company’s new yearbook division. Varsity Yearbook’s debut follows Varsity Brands’ sale of the Herff Jones graduation... Read More
