Being a dancer and part of a Dance Team is more than dancing on the sidelines, supporting your school or performing on the competition stage, hoping to impress the judges and fans. You may not realize it at the time, but the benefits of dance can help you navigate life in a unique and incredible […]
50 Years of Varsity Spirit
Our mission has been consistent from the start, elevating the Student Experience and creating memorable experiences for young people. Our values are in our name of SPIRIT: service, passion, integrity, respect, innovation and transparency!
Employee Experience
With having had involvement in a spirit program, we know the impact that these experiences can have on lives. We have been coaches and athletes ourselves and seen amazing traditions form over the years. We are passionate about continuing these traditions!
Philanthropic Commitment
We believe that the role of a cheerleader, dancer and band member goes past the sidelines, field, court or competition space. We work to encourage these athletes to be leaders on and off the field by getting involved and giving back to their community!
Student Experience
Our mission revolves around elevating the Student Experience because of the strong leaders that we have seen come from these positive experiences. The work done by coaches and athletes allows them to lead and make an impact on their whole community.
Our Mission
Our mission is to elevate the student experience. It’s what we do every day. We strive to work side-by-side with coaches, and on the sidelines and mat with student-athletes, to help them lead and make positive impacts in their communities.
Our Action
Every day we come to work ready to do our best to help coaches, athletes and spirit professionals succeed. We work hard to lead by example in the community, on the sidelines, on the mat and in the classroom.
Our Impact
Our 5,000 employees serve over 1 million athletes and coaches every year and together we’ve raised over $11.5 million for charity and changed the lives of many more.
Varsity Spirit Cares
Through the pillars of safety & well-being, inclusion, and giving back, Varsity Spirit aims to empower spirit leaders, coaches, gym owners and directors across the country to represent their schools and gyms in a positive way.
As former cheerleaders, dancers, band members, coaches and teachers – we’ve been in your shoes, stood on the sidelines, on the mat and in the classroom.
Our values are backed by action. It’s why we care. It’s why we show up every day with spirit, enthusiasm, and a passion for what we do.
Safety & Well-Being
Athlete safety is the core of our mission at Varsity Spirit. We’re dedicated to enhancing the experience for spirit leaders, including emphasizing the importance of all aspects of safety – physical and mental.
Spirit & Inclusion
Varsity Spirit aims to empower students and spirit leaders across the country to represent their schools and gyms in a positive way.
Giving Back
Part of being a spirit leader means getting involved in your community and making a difference.
Sustainability
When you choose Varsity Spirit, you choose to make a difference, without compromising style, comfort or performance. Click below to learn how Varsity Spirit Fashion has instilled sustainable elements to various designs that teams wear across the country.
Human Rights and Fair Labor
We are committed to ensuring that the the merchandise we produce and the products we procure from suppliers, support a safe, inclusive and respectful workplace wherever these products are made.
We’re on Your Team
From every thread sewn on our uniforms to the careful planning of our camps and events, Varsity Spirit Cares — a lot.
We care about our customers’ experiences and our employees’ opportunities, and thoughtfully plan every detail to create the unforgettable moments that will forever shape the lives of our athletes and coaches. As former cheerleaders, dancers, coaches and teachers — we’ve been in your shoes, stood on the sidelines, on the mat and in the classroom. It’s why we care. It’s why we come to work every day with spirit, enthusiasm and a passion for what we do.
